LONDON, UK – March 16, 2022 – Eternal Bioworks Corp. (“ETERNAL” or the “Company”), a leading biotech company dedicated to advancing the intersection of technology and biology to address some of the most critical challenges facing our planet, is pleased to announce that Jimmy Joy, a pioneer in nutritionally complete sustainable meals, will incorporate Mycofood™ into their Plenny Shake Active to further their goal of creating the healthiest and most sustainable meals possible.
Fungi-Based Foods on the Rise
Fungi-based foods are gaining popularity, with celebrities like Leonardo DiCaprio praising their benefits. Jimmy Joy is at the forefront of this trend by incorporating Mycofood, a fungi-based protein, into their Plenny Shake Active. This collaboration with ETERNAL, a leading biotech company specializing in fungi-based proteins, marks a significant step forward in sustainable nutrition.
Formula Upgrade
Jimmy Joy is updating the formula of Plenny Shake Active to include Mycofood™, which boasts all essential amino acids and outstanding sustainability credentials. Made from Fusarium venenatum, Mycofood™ is unique for its high protein content, high fiber, low fat, and zero cholesterol. It offers greater amino acid availability than beef without the environmental impact associated with animal protein production.
Health and Environmental Benefits
Scientific research from Oxford University highlights Mycofood™’s potential to reduce health conditions such as diabetes and obesity. Additionally, producing protein through fermentation is more efficient and sustainable than traditional animal or plant-based sources. Mycofood™ production significantly lowers CO2 emissions, water consumption, and land use, resulting in an environmental impact 97% lower than beef.
A Collaborative Effort
The partnership between ETERNAL and Jimmy Joy began over a year ago, driven by Jimmy Joy’s ambition to create the healthiest and most sustainable meals. Together, they are innovating to fulfill this promise.
“It took some time, but we are really excited to release this first iteration. We worked hard to create a vegan product that is nutritionally complete, tasty, and now even more sustainable,” said Joey, CEO of Jimmy Joy.
Nutritionally Complete and Planet-Friendly
The new Plenny Shake Active is easy to prepare, high in protein, and minimally impacts the planet. It is 100% plant and fungi-based, contains 26 vitamins and minerals, and includes all essential amino acids (EAAs), making it a nutritionally complete meal. The addition of Mycofood™ also promotes the development of lean muscle mass.
Jimmy Joy’s new Plenny Shake Active represents a leap forward in the quest for sustainable, nutritious food solutions.
Plenny Shake Active with Mycofood™ is expected to be available in 2022 through Jimmy Joy’s website www.jimmyjoy.com.
About Jimmy Joy
Launched in 2014, Jimmy Joy’s mission is to shake up the food system by creating healthy, tasty, sustainable complete meals that save time and money. Each Plenny meal provides the perfect balance of protein, carbs, fiber, and essential fats, plus all 26 essential vitamins and minerals necessary for optimal health.
About Mycofood™
Mycofood™ is a fungi-based ingredient developed by ETERNAL. It is sustainable, vegan and non-GMO.
About Eternal Bioworks Corp.
Eternal Bioworks Corp. is at the forefront of biotechnological innovation, dedicated to advancing the intersection of technology and biology to address some of the most critical challenges facing our planet. Founded with the vision to revolutionize food systems and material production, Eternal leverages cutting-edge advancements in artificial intelligence, robotics, and bioprocessing to create sustainable solutions that are not only viable but vital for the future.
For more information, please contact us at [email protected]
